Institutional
Carla Eng

03.06.2025

Feeling safe: A fundamental human need

The feeling of safety is one of the deepest and oldest needs of human beings. Since we began living in communities, we have sought ways to protect ourselves — first through alliances among neighbors, then with basic systems of mutual support, and eventually with the creation of the first insurance policies in the Middle Ages, when merchants shared the risks of their sea voyages. This marked the beginning of the modern concept of insurance: a practical way to manage the unpredictable.

Today, insurance has evolved far beyond a simple financial response to unexpected events. It has become an integral part of our psychological well-being.

Feeling safe means having the freedom to live without the constant burden of “what if…?”.
It means being able to make plans, take risks, care for your family, and invest in the future with greater confidence.

Nowadays, this sense of security takes many forms: having a health insurance that guarantees dignified treatment in critical moments; car insurance that avoids headaches after accidents; life insurance that provides stability to those we love, even in our absence.
It’s not just about protecting assets — it’s about protecting lives, routines, and dreams.

For small and medium-sized businesses, the issue is even more strategic. Adequate insurance allows entrepreneurs to focus on growing their business, knowing they have support in times of crisis, from unexpected interruptions to material damages. Here, security means resilience.

Feeling safe goes far beyond the mere absence of danger. It involves emotional and social factors that allow us to live confidently, reduce anxiety, and make decisions with the certainty that we have tools to deal with the unexpected.

As human beings, we have an innate need to control our environment. When that security fails, anxiety arises and affects our mental health, inevitably impacting our quality of life.

FNB Mozambique recognizes this profound value of insurance. That’s why the Bank launched the +Seguro campaign on its social media channels — primarily to educate and empower. The campaign explains clearly and practically the real role of insurance in daily life, from life insurance to property coverage, for personal and business protection.

 

The bank aims to go beyond simply offering financial products, focusing on sharing valuable and practical information to help customers and followers make informed decisions.

Ultimately, feeling safe is more than being protected — it is the assurance that, when life is beyond our control, there is something solid to lean on. And those alone changes everything.

Carla Muchanga

Responsável de Bancassurance

FNB Moçambique

 

 

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